MyLingerie web shop launched
MyLingerie wanted to extend their web presence to include a web shop with comprehensive functionality that would be attractive to online shoppers. pedrowebdesign completely re-engineered the MyLingerie website to provide the extensive functionality online shoppers take for granted today. We used the open source Magento ecommerce platform to provide a rich experience that includes:
- Comprehensive product options filtering (eg by size, colour, brand, price)
- Related products (essential for lingerie where customers almost always want a matching bra and briefs)
- Online secure payment options (we used PayPal to handle customer credit cards securely)
- Sale campaign options
- SSL certificate based security so that information entered by customers is encrypted before passing from the browser to our servers (the "padlock" in the browser address bar)
We have also inorporated the latest search engine optimisation techniques including "rich snippets" that ensure individual products can be found through, say, Google, including the price in the search results, thereby increasing traffic to the site.
You can see the result at mylingerie-buntingford.co.uk.